ABOUT
Dynamic Product Marketer and Content Creator with extensive experience propelling early-stage direct-to-consumer brands to significant growth stages. Specializes in digital marketing, content creation, and brand management, with a comprehensive understanding of operations, customer service, production, sales, and account management. Proven ability to leverage limited resources for maximum impact, work independently, and excel in stakeholder management, creative problem-solving, and cross-functional collaboration.
SKILLS
Excels in cross-functional collaboration, stakeholder management, content creation, creative problem solving, collaboration, written and verbal communication, attention to detail, independent execution.
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Proficient in Adobe Photoshop, Adobe Illustrator, Figma.
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Experienced with Adobe InDesign
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Experienced in Prop & Set Styling, Hand Modeling, Production Design
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Ecommerce Apps: Klaviyo, Mailchimp, Sanity CMS, Netlify CMS, Shopify
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Warehouse Management: Shipbob, Orderdesk, Whiplash, Fulfilio
WORK
Another Wellness Company Inc.
Sr Product Marketing Manager
January 2022 - January 2024
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Developed and executed the e-commerce strategy to increase online sales and improve customer experience.
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Managed the end-to-end e-commerce operations, including site design and functionality, content strategy, customer service, fulfillment, and post-purchase support.
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Led digital marketing efforts across SEO, SEM, email marketing & social media to drive traffic and sales.
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Launched a new email marketing channel for 120k subscribers, including copywriting, design and implementation. Revamped post-purchase flows, organized by customers' primary mental health concerns resulted in a 4x increase in the repeat purchase rate.
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Led the overhaul of social media strategy, introducing four key content pillars that doubled the Instagram following to 75k in a 6-month period.
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Produced and directed high-performing content for paid ads on Meta, Tiktok & Google, resulting in a 3.6x increase in monthly revenue within a 4 month period
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Managed the end-to-end development, implementation and launch of a new brand identity, website & content management system.
Karst Goods PTY LTD
Head of Ecommerce,
Product Manager
January 2021 - January 2022
Head of Operations
January 2020 - January 2021
Brand Manager
April 2018 - January 2020
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End-to-end management of all product launches, from concept ideation, writing, market research, materials sourcing, and manufacture
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Author of Praxis Method by Karst, a set of 3 self-help guidebooks for Mindfulness, Gratitude and Habit development.
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Karst's "Plan" line of productivity tools (Planners, Agendas, Action Pads)
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Led cross-functional team for complete rebrand and launch of company website, products, assets
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Daily management and optimisation of site content including; homepage assets, product pages, category pages, curated shops, site banners, and landing pages
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Point-of-contact for all third-party app and plugin providers, ensuring implementation and maintaining updates for best web experience
Sr Product Marketing Manager
January 2022 - Present
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Led supply chain operations, handling supplier orders, sea freight and logistics planning, order forecasting, inventory management
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Led SKU setup and product page build across partner channels
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Account Manager for retailers and distributors in: US/Canada, Australia/New Zealand, UK, EEA
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Oversaw 3PL and warehouse management in 3 continents (North America, Australia & Europe) including D2C (ecommerce) and B2B (retail and promotional) inbound and outbound orders
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Developed Company Handbook and SOPs for efficient onboarding of contractors and seasonal hires in Customer Service, Logistics and Fulfilment roles
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Developed business and innovation strategies to expand from strictly D2C business model
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Led launch of 'Karst for Businesses and Organisations', a B2B-focused bespoke stationery offering
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Led expansion into retail trade, managing relationships with key retail partners and buyers, including Karst's first exclusive distributor Telegram Co (Australia & New Zealand Territory)
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Developed creative content strategies across digital channels that support storytelling at the brand and product level
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Overhauled Customer Success department, developing SOPs for customer inquiries, complaints, product manufacturing faults, returns, lost packages, etc.